What's The One Word for Startup Success?

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There are tons of people creating startup companies, many of which don’t manage to take off. This shouldn’t discourage you because failing is part of the process that leads to success. A lot of startup companies that didn’t succeed failed to focus on the most important word…“TRACTION”.

Traction is a sign that your company is taking off. Let me explain: it can be measured in the number of users, downloads, searches, etc. it all depends on what field you’re in. Many companies focus on creating the perfect product and all the money goes into the creation process. This is a huge mistake because you could have the best product in the world, but if nobody knows about it, it won’t be long before your company goes down. The solution is to focus heavily on traction, get creative and find ways to exponentially increase your company. Look into advertising methods that are in line with your target user base, and start exposing yourself.

Look at your company and find out how much budget you're allocating towards “traction” and be honest with yourself to see how much more you need to put in. Focusing on traction is not only great to get your company off the ground but it also helps to see if your product actually has a need in the market, allowing you to fail faster and move on or pivot your idea into a success.

 

Inspire and empower people in all aspects of their life is one of our core values as a company.
Additionally, if you want to read about our Custom Software Solutions and Consulting Services, please visit www.isucorp.ca

 

How to Get Fans and Create a Passionate Community

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If you’re someone who writes blogs, posts videos or podcasts, I have a wonderful little tip for you to help you gain traction: create a community. Creating a community around your content can make beautiful things happen. When a bunch of people all gathered together to talk about their common passion, with your content right in the middle of that conversation, you’re going to get tons of views. But, hold on a second.

How do you create a community? To create a community, you have to dig through the Internet looking for people who are talking about the same topic as your content. You have to interact with as many of those people as possible. Don’t go spamming them, have conversations about what you have in common. Go to Twitter, Facebook, Tumblr, all of Google looking for the people that would be interested in reading your blog, watching your videos, or listening to your podcasts! Take all the time you have to read what other people are saying about the topic, comment on their posts and go into chats to draw people towards your content.

Be smart about how you interact with the Internet. You have to be an expert on the topic of your content and make it known how knowledgeable you really are. I’m not saying brag and act snobbish; just make intelligent responses that others would appreciate. Introduce yourself to others online, and once you’ve had a connection, direct them back to your content. By that time, they should know that you are really passionate, and will be interested in what else you have to say on the topic.

This will gather people to make the community you wanted. From there, assuming that you’re posting high-quality content on a regular basis, your community will only grow. The first few people that start viewing your stuff will tell their friends about you, and if you encourage it enough, they’ll share your content right on their own social media accounts. What you want are retweets, likes, and shares. With those, your content is exposed to more and more people until you’ve got large numbers of regular viewers anticipating your next post. Keep up the valuable content, and get yourself wherever you can find your potential fans. 

 

 

Inspire and empower people in all aspects of their life is one of our core values as a company.
Additionally, if you want to read about our Custom Software Solutions and Consulting Services, please visit www.isucorp.ca

Build Your Own Online Empire

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By David Mansilla



When in Rome, don’t do as Romans have already done!

In a world where things have been copied and re-copied to infinity and beyond, it’s hard to find originality and authenticity. 

There are loads of content available to anyone online, but some – in fact, a good chunk of it – isn’t high-quality content. The web is flooded with ridiculous things, such as memes and other questionable content hidden in the dustiest corners of the Internet. Keep in mind that even those things have plenty of followers.

This, however, can be seen as an opportunity. If you are producing valuable content, whilst being your true authentic self, then people will seek it out. Gary Vaynerchuck, author of Crush it! backs this up: “Quality is a tremendous filter. Cream always rises […] no matter how many cups of coffee you pour” (pg. 32).  By building your own personal brand –something the online public eye can see and recognize as ‘you’– you can begin building your empire of followers. The key is authenticity.

No one wants to follow another Ray William Johnson because there is already one putting out the valuable content people want to see.

You’ve got to create your own brand, using what is different to anyone else: your personality! Every crook and fissure of your brain is different to someone else's. Use your personal brand to voice your thoughts and opinions. You can use this to make connections with people faster and easier than ever before, so use it to your advantage and begin creating content that people are thirsty to see.

 

Inspire and empower people in all aspects of their life is one of our core values as a company.
Additionally, if you want to read about our Custom Software Solutions and Consulting Services, please visit www.isucorp.ca

 

Your Happiness IS Your Success

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By Natalie Mansilla

These days, a booming business is available to anyone, even you. Gary Vaynerchuck, author of Crush It! says not to measure your success by the wealth and grandeur of your business, but to measure it in happiness.

The secret to success is only made up of three simple rules: love your family, work super hard, and live your passion. If you are measuring your success in happiness, that first rule is crucial. Second to that, working hard may be an obvious rule for achievement. However, it is one of those things that are easier said than done. Finally, the key to your true happiness is living your passion:

“Are you living, or just earning a living?”

 

We as a society have shifted in the way we do things. With the invention of the Internet, we’ve been flocking towards the web to socialize, shop, find entertainment, and more. This is a gigantic opportunity for businesses to harness and take advantage of. With the global audience that has moved to the Internet, it is clear that businesses, too, must move to the Internet.

Now, personal branding has never been easier, and advertisements are found (these days, personalized advertisements) everywhere in the online world. The Internet is a moneymaking machine just waiting for you to learn how to use it. Using the Internet as a tool will boost the speed of your success, and minimize the money you would need to put in to make it flourish. Keep in mind that, “[these tools] are only as good as the person who uses them” (Vaynerchuck, 12).

You have to have passion and an excellent work ethic to make things happen. If you have the drive, you have the power and everything you need to start making money. However, this isn’t all about the money, this about taking your passion and finding a way for you to make a living out of it.

Remember, we’re only measuring success in happiness.

 

 

Inspire and empower people in all aspects of their life is one of our core values as a company.
Additionally, if you want to read about our Custom Software Solutions and Consulting Services, please visit www.isucorp.ca

The Secret to Unlocking Innovation

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Innovation brings success. Apple is the most successful example of innovation but there are many other companies which have been successful thanks to innovation.

The question is: what are the keys to innovation?

1. Have confidence in your abilities

More specific than having faith in yourself, it is vital to know unequivocally what you can bring to the table, and what you cannot. Know your strength, know your craft, whatever it may be, and hone it to the highest level possible.

Be an expert at what you love to do and make no apologies for your greatness. However, having confidence is not to be confused with arrogance. Know the difference.

Be the best, offer the best, be different than any competition.

 

2. Don’t be a fool, keep it simple

Great innovations make our world more efficient.  They are able to see a problem, simplify the problem to provide a simple and practical solution.

When solving a problem, ask yourself, “what process, service or product in our world is too complex, inefficient or poorly conceived.  How can I make it better, by keeping it simple?

This process takes discipline, it takes will, knowledge, research, time and focus – only thru these process will you be able to Innovate.

Moderation is the ultimate exercise of willpower.

 

3. Create the need.

In order to truly innovate, you must identify a need that is not currently met and fulfill it creatively.

Wherever there is a need, there is an opportunity for improvement. Innovators are able to think beyond traditional models and execute their vision!

 

 

Inspire and empower people in all aspects of their life is one of our core values as a company.

Additionally, if you want to read about our Custom Software Solutions and Consulting Services, please visit www.isucorp.ca