Leadership

Use This One Trick to Keep your Business Afloat

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There have been plenty of promising businesses rising to the top only to reach the surface of the water belly-up with Xs for eyes. Let’s think about business as the sea and the sky. Start-ups always begin at the bottom of the ocean and struggle to swim higher.  We swim higher and higher until we reach the surface and find that we need to change to be able to fly higher. How do we do that?

It is necessary to change the direction your business is taking. To be able to jump from the water’s surface and soar higher yet, you’ll need to ditch the fins and grow a pair of wings. What does that even mean?

It means that at some point in the growth of your business, you’ll reach a plateau where you remain stagnant and unmoving until you change something. This is the surface of the water. Many businesses fail to change, and that is why you see so many dead fish in the water. OK, think of it like this: let’s say you have a business that sells health products originally targeted to young athletic men. It’s doing okay, but you know you’re not reaching full potential. You notice that your sales are largely made up of middle-aged women trying to lose weight, instead of young men. It would be foolish not to change your marketing strategies to draw more attention from those middle-aged women! It’s a terrible idea to ignore that strong section of your audience just because you don’t want your product to be for that crowd.

Change is a beautiful thing. Change whenever it best benefits your business. Don’t be afraid to harness your ability to adapt to the changing terrain and you will find yourself on the track to success. 

 

Inspire and empower people in all aspects of their life is one of our core values as a company.
Additionally, if you want to read about our Custom Software Solutions and Consulting Services, please visit www.isucorp.ca

What's The One Word for Startup Success?

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There are tons of people creating startup companies, many of which don’t manage to take off. This shouldn’t discourage you because failing is part of the process that leads to success. A lot of startup companies that didn’t succeed failed to focus on the most important word…“TRACTION”.

Traction is a sign that your company is taking off. Let me explain: it can be measured in the number of users, downloads, searches, etc. it all depends on what field you’re in. Many companies focus on creating the perfect product and all the money goes into the creation process. This is a huge mistake because you could have the best product in the world, but if nobody knows about it, it won’t be long before your company goes down. The solution is to focus heavily on traction, get creative and find ways to exponentially increase your company. Look into advertising methods that are in line with your target user base, and start exposing yourself.

Look at your company and find out how much budget you're allocating towards “traction” and be honest with yourself to see how much more you need to put in. Focusing on traction is not only great to get your company off the ground but it also helps to see if your product actually has a need in the market, allowing you to fail faster and move on or pivot your idea into a success.

 

Inspire and empower people in all aspects of their life is one of our core values as a company.
Additionally, if you want to read about our Custom Software Solutions and Consulting Services, please visit www.isucorp.ca

 

The Secret to Unlocking Innovation

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Innovation brings success. Apple is the most successful example of innovation but there are many other companies which have been successful thanks to innovation.

The question is: what are the keys to innovation?

1. Have confidence in your abilities

More specific than having faith in yourself, it is vital to know unequivocally what you can bring to the table, and what you cannot. Know your strength, know your craft, whatever it may be, and hone it to the highest level possible.

Be an expert at what you love to do and make no apologies for your greatness. However, having confidence is not to be confused with arrogance. Know the difference.

Be the best, offer the best, be different than any competition.

 

2. Don’t be a fool, keep it simple

Great innovations make our world more efficient.  They are able to see a problem, simplify the problem to provide a simple and practical solution.

When solving a problem, ask yourself, “what process, service or product in our world is too complex, inefficient or poorly conceived.  How can I make it better, by keeping it simple?

This process takes discipline, it takes will, knowledge, research, time and focus – only thru these process will you be able to Innovate.

Moderation is the ultimate exercise of willpower.

 

3. Create the need.

In order to truly innovate, you must identify a need that is not currently met and fulfill it creatively.

Wherever there is a need, there is an opportunity for improvement. Innovators are able to think beyond traditional models and execute their vision!

 

 

Inspire and empower people in all aspects of their life is one of our core values as a company.

Additionally, if you want to read about our Custom Software Solutions and Consulting Services, please visit www.isucorp.ca

Overcoming the Fear of Criticism

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You have this great idea and can’t wait to tell your friends and family about it. Unfortunately, they don’t share your excitement and give you a thousand and one reasons why it won’t work and why you can’t do it.
Before you know, you start to doubt yourself and agree that the idea will not work and wasn't a good idea after all. 

Criticism is the one form of service, which everyone gives too much and tend to provide without a measure of consequence. 

For many, speaking in public is one of their greatest fear, why?  because of their fear of being criticized by the audience. The first step to overcome the fear of what others might think of us.

For some reason, what people think of us becomes a factor in our achievements. It can have such an impact, that unfortunately, many are limited by other people’s opinions.  In most cases, it affects people's personal life, professional performance, success, and achievements.

You have to decide who you want to be in control of your thoughts and life.  Who's it going to be? you or someone else?

 

Inspire and empower people in all aspects of their life is one of our core values as a company.
Additionally, if you want to read about our Custom Software Solutions and Consulting Services, please visit www.isucorp.ca

TEAM: Together Everyone Achieves More

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Team Capabilities are part of your Social Skills - a component of your Social Competence.

While Social Skills, in general, are related to your aptitude at inducing desirable responses in others - Team Capabilities relate to your ability to create Group Synergy in pursuing collective goals.

People who have this competence usually:

  • Model team qualities like respect, helpfulness, and cooperation
  • Draw all members into active and enthusiastic participation
  • Build team identity, spirit, and commitment
  • Protect the group and its reputation
  • Share credit for all accomplishments

As important as individuals are to an organization, the unified team effort is key - teams who tend to coordinate their efforts toward company goals are always more successful compared to companies where individuality is the norm. 

 

Inspire and empower people in all aspects of their life is one of our core values as a company.Additionally, if you want to read about our Custom Software Solutions and Consulting Services, please visit www.isucorp.ca