4 Ways to Optimize Your Business Using AI

At this moment, companies might have at least 6 months to get their act together before AI comes back with some hard changes for their industry. 

I want you to imagine your business right now, whether you’re the owner, an employee, or any sort of stakeholder. If you’ve been around for longer than 10 years, there’s a big chance you’ve had several major disruptions in your industry that you were forced to overcome.

Now, we stand at the cusp of yet another disruption that will completely transform not only the way your business operates, but the world itself. If you think that’s an overstatement, stop and think; how much does your company currently spend on employee salaries per month? I want you to think about that number and then look around at some AI service providers and see how much you could implement with that sum. 

It’s a harsh vision, especially to think that jobs people have done for decades could be taken over by AI. However, this article isn’t meant to instill fear about job security, we simply believe that by understanding the transformative potential of AI and its specific features, companies can make informed decisions to stay well ahead of the curve and remain competitive. With that said, here are 4 ways businesses can optimize their operations to adjust to today’s demands:

1. Managing The Supply Chain

Predictive analytics are miraculous in their range of abilities. Most notable is supply chain management, where the AI system can easily identify fluctuations in demand well in advance. This enables proactive planning and minimizes the carrying costs of inventory. 

What AI algorithms can do here specifically is analyze historical data, market trends, weather patterns, and social media sentiment to predict future demand with unbelievable accuracy. This is a big advancement whether your company actually produces material goods or offers a specific service.

For service-oriented businesses, effectively managing operational costs while meeting customer needs is the name of the game. The reason I bring this up is because predictive analytics are often exclusively discussed regarding their ability to serve companies heavy on manufacturing demands. But that goes against the whole basis of AI pertaining to its ability to manage data in just about any industry, so we’ll lay it out clearly.

For service providers, AI algorithms can forecast service demand which then allows companies to allocate their staff and resources more effectively. There’s always been that phrase business owners use: “Well I can’t predict the future, but…”. Now there’s no need for this, as AI algorithms can make accurate predictions.

2. The Core 4

Every business strategizing with AI is checking off one of the following boxes: efficiency, effectiveness, expertise, or innovation. According to a report from developer Jacob Bergdahl, each strategy is broken down in terms of the company’s data and will look something like this:

The efficiency strategy: Low data > Low work complexity

The effectiveness strategy: High data > Low work complexity

The expert strategy: Low data > High work complexity

The innovation strategy: High data > High work complexity

When strategizing with AI, first identify where your needs fall on this scale. If you don’t, you’ll end up with a solution that doesn’t meet your needs and isn’t sustainable. 

3. The Volume and Complexity of Data

Branching off the previous point, as markets continue to shift online, the amount of data businesses accumulate increases exponentially. With that being said, the number one reason businesses can survive this kind of change is through their ability and willingness to pivot. 

As a means to do so, the digital landscape has opened up new avenues for collecting as well as generating vast amounts of data from various sources such as user interactions, transactions, social media, etc. What’s important to know is that this rise in data gives businesses just as many opportunities as it does challenges.

On the one hand, the abundance of data gives businesses valuable insights into customer behaviour, market trends, and how their performance stacks up. It enables companies to make “data-driven decisions”, which are based on initiatives such as personalizing customer experiences, optimizing processes, and of course, identifying new growth opportunities. 

However, the sheer volume and complexity of this data can quickly become overwhelming without the right strategies and technologies in place. To mitigate this risk, businesses must integrate data management tools that can streamline data workflows. Here’s how this can happen:

Data Storage and Infrastructure: Cloud-based storage solutions, data lakes, and distributed databases all contribute to building a scalable and secure data storage infrastructure. By investing in the components needed for this infrastructure, companies will be a lot more flexible. 

Data Integration and Consolidation: Businesses often encounter data silos, where valuable information is scattered across different systems and departments. What implementing data integration strategies and tools can do is help consolidate and unify all of that data, which will give you an overall holistic view of your organization's operations and customer interactions.

Data-driven Decision-Making: This is a hot-button topic right now and for good reason. Encouraging a data-driven culture within an organization is vital to align the team with the vision behind change and ultimately where the industry is headed. Training employees on data literacy, promoting data-driven decision-making processes, and fostering a mindset that values data-driven insights will empower people to get behind these processes and leverage their capabilities.

4. Security

Cyber extortion and ransomware attacks have been on a huge upswing in 2023. In March, Ferrari, Skylink, and Alliance Healthcare were a few entities that faced serious issues with breaches. The threat of ransomware and malware becomes more significant as the volume of data that businesses work with increases.

For this reason and several others, artificial intelligence is a must for enterprise businesses. Here’s how it makes a difference:

Recognize Threats Early

An AI-powered security system is a digital detective that’s never off the clock. It will analyze data from your network traffic, log files, and user behaviour, to detect anomalies and potential indicators of cyber attacks. The machine learning algorithms embedded in these systems can identify irregularities that signal ransomware and malware, which will give you a response to early threat detection.

Respond to Threats Early and Automatically

When a security breach is detected, AI systems can trigger immediate responses, which might include isolating affected systems, blocking malicious connections, or initiating backup and recovery procedures. 

The difference between your business using an AI system and your competitor who’s too slow to strategize comes down to one thing: vulnerability. Your competitor is going to be highly susceptible to cyber threats and attacks without this threat detection and response system, while you'll have a robust defence in place.

Fixing Weak Spots

AI can help you find and prioritize vulnerabilities in your IT setup. It looks at things like system configurations, software versions, and patches to identify any weak points that ransomware and malware could exploit.

What to Know Going Forward

It’s a lot right? This information is as general as it gets when looking at the things companies need to do with AI because there’s so much subjectivity with IT. The best thing you can do as a business starting your journey with AI is to research and evaluate reputable AI service providers that offer solutions aligned with your business needs. Have consultations and ask for demonstrations to understand how their AI tools can be integrated into your existing infrastructure. Consider factors such as scalability, ease of implementation, and ongoing support to ensure a smooth transition.

Written By Ben Brown

ISU Corp is an award-winning software development company, with over 17 years of experience in multiple industries, providing cost-effective custom software development, technology management, and IT outsourcing.

Our unique owners’ mindset reduces development costs and fast-tracks timelines. We help craft the specifications of your project based on your company's needs, to produce the best ROI. Find out why startups, all the way to Fortune 500 companies like General Electric, Heinz, and many others have trusted us with their projects. Contact us here.