8 App Ideas to Build Your Brand

Since the start of the mobile app invention, the way they operate and the way in which you and I use online services have changed immensely. Apps being one of the largest contributors to growing profits, more and more businesses are inclined to join the playing field. 

Not only are mobile apps a great way to promote your brand and increase your earnings, you can also establish better customer relations, by gaining their trust with a strong technical development environment. 

When trying to think of an idea for an app, it can be difficult to find the right one. Here’s a list to help you out: 

1. Education 

If students are already spending so much time on their phones, why not make use of it in an educational sense? An app that would surely do well is an editing mobile app! Teachers are always telling students to proofread their work before submitting it and what better way to do so?

A developer could create such an app to highlight grammatical errors and potentially suggest different style-choice words. Along with this, when it comes to researching, some valuable information isn’t online because it’s stored away in libraries. Why not create an app that has access to older books with informative content that can’t otherwise be found with a simple Google search? 

Maybe even your business could benefit from the creation of a sort of LinkedIn app, but one that serves solely for students looking for internships or entry-level jobs. This could be a space for students to post their resumes and get easily connected with professionals. 

2. Travel App Ideas 

Obviously we are living through a pandemic right now, but it won’t last forever (here’s hoping)! As soon as it’s over, the first thing people will want to do is travel and leave their homes after being cooped up inside for so long. The travel industry is a booming market and will only continue to be as soon as travel restrictions are lifted. 

With that said, there are so many apps that can be developed to help out fellow travelers. 

Think of an app like a luxurious uber, for wealthy clients looking to book private transportation or rent specific vehicles while traveling. Maybe even recommendations for booking private jets, boats, and trailer trucks. 

Expanding off the idea of airbnb wouldn’t be too bad, it’s a large market and there’s much innovation to be done! 

3. Augmented Reality 

As technological advancements like augmented reality (AR) are on the rise, this is the time to invest! Why not consider an AR-based application to help build brand awareness for your business? 

If you’re in the furniture business for example, you can create an app where people can virtually combine different furniture sets together and create a type of augmented reality virtual store. Bring your brand into life with an app like this! 

4. University Students 

With all the rustle and bustle of university life, it can be hard to manage time between assignments, exams, and so forth. Create an app where students can have easy access to their syllabus to view due dates, a schedule manager for assignments, maybe even a click through action for student support. 

By creating an app that would include a feature for class or homework reminders, or even potential scholarships for financial assistance, this idea would more than likely take off towards success! 

5. Healthcare 

Although there are plenty of technological advancements helping everyday modern healthcare, the sector is still lacking in proper mobile apps. Creating an app side-by-side with healthcare professionals can help stimulate medical talks, procedures, patient symptoms, cures, and such. 

You could also combine this idea with an AR-based app, allowing doctors to visualize the human body to better explore and discover causes of certain illnesses. If you’re in the supplier business, create an app that serves as a medium between hospitals and suppliers, connecting each other to surgical equipment, various appointments, etc. 

Quick and efficient communication is heavily emphasized within this sector. 

6. Fitness 

With quarantine and all, people are looking to get back into shape! Although this is a more competitive landscape, there’s still lots of room for improvement. Incorporate features from various successful apps like MyFitnessPal or Fitbit and create something unique. 

If you’re a business selling workout equipment, why not create an app to give free trials, virtual workout sessions, and of course, an app to sell your equipment. You could even offer advice from fitness experts like diet plans or workout routines. 

7. Music 

The love for music lives on in everyone! Streaming music services are growing more and more in today’s climate. It may be hard to create an entirely new app in relation to this, but you could collaborate and create playlists!

By doing so, it will increase brand awareness and evidently customer relations and sales. 

8. Virtual Reality 

Just like AR, virtual reality (VR) is enhancing our daily lives and is only becoming more and more popular. VR-based apps can be useful for a wide range of purposes, from education to entertainment, there’s much room to grow and invent something new. 

For instance, combine your music playlist with a VR world immersed in a calm environment for a meditation session. This can relate back to the healthcare industry as well, as meditation is proven time and time again to improve one’s mental health. 

In terms of education, integrating learning mechanisms with technological advancements as such can enhance one’s knowledge. For example, if you’re teaching students about history, why not give them a tour of the medieval times in virtual mode? This will highly interest the students, only making them want to learn more and expand their knowledge! 

Niche Markets That Haven’t Been Explored: 

Maybe consider some of the following ideas for your next app invention:

• Adventure guide for unknown and rarely traveled locations 

• Guide on how to spend less and save more 

• Quiz app offering monetary prizes 

Ultimately though, the greatest way to come up with an idea for a new app launch is to do the following:

• Identify the problems that exist around you, then come up with a solution 

• Review existing apps in that field, find their weaknesses and come up with a great example

• Explore current trends in the market 

• Make sure to do your research and write down all the ideas that are flowing! 

Launch Date Approaching 

Now, you’ve come up with an amazing and unique mobile app idea, but don’t know where to start. Developing an app can be quite complex and difficult if you don’t have any developers with skills to do so. 

We can make it easy for you and guide you through the process. Let us help you create the next big thing in this fast-paced world! Contact us today. 

6 Ways to Grow Your Business with Artificial Intelligence

Technology is continuously advancing and enhancing our daily lives. Technologies within the scope of deep learning and machine learnings have sculpted the new norm for the way in which machines are now able to analyze information. 

Artificial intelligence specifically, is a prominent factor in today’s digital realm. It is a powerful resource that completely alters the way business is done, and today we’ll be looking at the way in which AI achieves certain business objectives. 

Advance and Enhance your Business 

AI is made up of automation features for cognitive and physical work. With this technology, your business will assist your employees with the overall performance of day-to-day tasks. AI serves as an employee in itself, with the ability to make decisions without an actual human present! 

You’re able to enhance automation with AI, which reduces the labour-driven and time-consuming tasks for the rest of your employees; allowing them to focus on more complex and significant work needs. 

A significant example of AI assistance is: smart weather. AI is able to combine data and climate scientists, giving businesses a chance to fight against challenging algorithms. 

AI is Changing the Playing Field 

If you told someone 10 years ago that there would be a technology capable of making business decisions without human intervention, they would’ve called you crazy! Fast forward to 2020, and more and more businesses are integrating AI into their everyday needs. 

As big data becomes more prominent, especially with aspects like storage and computing power, AI is able to take this information and increase human intelligence to better the scope of decision-making. Not only this, but AI is able to save you a lot of money with the elimination of human error. As such, this reduces time spent on making decisions, and the faster you produce, the more profit you’re able to earn. 

Here are 6 ways that AI can make a difference for your business:

1. Marketing Decision-Making 

Decision-making is constantly on the rise in today’s complex market climate. It is necessary to understand your customer’s needs in order to best align products towards them. Thus, marketing decisions are crucial for best selling practices. 

AI is able to help with this as it pertains to various simulations and modeling formats to provide insights into your diverse customer range. With access to these insights, your business is able to predict customer behaviour better than ever! With real-time data accumulation, trend analysis, and predictions, AI technology uses this information to make efficient insights. 

2. CRM 

AI enables your business to properly identify a customer’s lifetime value with the technology’s persona modeling factor. AI is able to manage and control various aspects during a decision-making process simultaneously. You may be wondering how?

AI can process and source large amounts of data sets within the fragment of mere minutes, all while continuously providing valuable customer insights! Algorithms can do it faster and better than any human can. 

3. Recommender System 

This is an engine which permits through AI technology to recommend certain products to its users. AI technology is able to gain knowledge on various consumer preferences based on implicit and explicit feedback. Taking this information, your business can reduce the amount of bounce backs occurring, along with being able to formulate a perfect target audience. 

4. Problem Solving 

This is a system solving software mechanism which attempts to replicate reasoning and knowledge from various experts. This AI technology uses thinking processes to provide data sets, including: analyses and recommendations for the problem at hand. Ultimately, helping your business make the right decision and respond to various challenges that may come up. 

5. Opinion Mining 

AI is not only able to provide software solutions, but also insights that drive marketing decisions, as previously discussed. These insights tell you about your consumers, help drive communication with them, and predict product demand, allowing your business to run quickly and efficiently. 

Opinion mining provides knowledge so your business can understand why people feel certain ways. Such as, one customer’s concerns might lead to a trend of a common concern. These trends are analyzed and gathered through this system to help your organization excel and create better customer relationships. This is all done through AI’s automation abilities, providing quick answers to make decisions. 

6. Augmented Analytics 

The greatest decisions are formed when businesses have access to reliable recommendations and data sets. AI is able to increase the performance of the entire business and give you proper insight into your competition. 

Make the Right Decision, Switch to AI 

AI has various applications to help businesses grow. With access to technological advancements, deep learning, and machine learning, your business will never make a bad decision again - not to mention the reduction of human error! 

It may seem like a big step to take, but it is one that will provide you value and efficiency. Most of all: a rise in profits! 

Get in touch with our experts today to start your AI journey. 

5 Advantages of Custom Product Builder Software

Getting The Upper Hand

Developing business software is now more popular than it’s ever been. Every day, more businesses are starting to use custom business tools. In recent years, the languages of software development and the hardware that runs the applications have progressed tremendously. This is where you’re seeing an uptrend in contracting custom software applications, especially for companies that are looking to stay competitive.

Let’s take for example, your company has a broad product line that gives consumers the ability to customize products to suit their needs, it would be ideal for you to use a product building tool. In the past, if a customer wanted to customize their product they would generally have to do it over the phone where they would speak to a representative by calling a support number. However, nowadays this method is straight up outdated, complicated, and inefficient.  

Is Phoning Too Old School?

You might be thinking, is phoning in a bad idea? Well, the truth is there’s always been a problem with recognizing customer needs or difficulties in communicating over the phone. Doing it the old fashioned way would simply result in a client-representative divide.

Problems include clients not knowing what their product looks like until the day they receive it or plainly receiving a product that looks nothing like what they expected and having to return it. This is especially apparent in industries where aesthetics are equally significant as functionality. The personalization of a product over the phone leads to mistakes at a rather alarming rate and that’s something we want to avoid.

Should You Use ReadyMade Platforms?

A growing trend that’s been making waves is pre-made e-commerce sites. If you have a limited line of products which can't be personalized, your company will benefit from this form of pre-made software.

However, if you have a software framework consisting of different components that come together to construct a single, distinctive product, you’re far better off using a custom business software application instead. Reason being, the functionality of such programs can be limited.

Visual Customization

People desire beauty and enjoy looking at things that are appealing. Aesthetics are key especially to customers who have an eye for design and consider themselves highly visual people. The final look for a product is critical, otherwise customers will be surprised and disappointed if they receive something they didn’t expect. 

Developing custom business software for product builder applications helps you offer a design platform to your clients that consists of visual product tools. This will allow them to edit, design, and finalize choices for their project while being able to see the end result as a picture or model modified in real time. Since the software would be integrated into the intranet, customers would be able to access product builders while browsing your website.

Check For Compatibility 

Increasing your product range and adapting to an ever-changing environment with minimal disruption is difficult. Ensuring that any component you add to a build is compatible with all the other components on that build is crucial, which is why it’s important to have a visual product configurator.

Completely removing compatibility concerns allows your customers to create a totally unique, designed product with custom product builder software that has automated compatibility checking programmed into the application. Incompatible components are filtered out from every selection.

Inventory Management

Consumers may face delays and even cancelations of orders when it comes to issues involving stock management. This could be where some parts go out of stock, which disrupts the placement of product orders.

Take into consideration employees that deal with customers, who are not aware of the changes to inventory in real time in regards to parts being unavailable. You can see why this could be troubling, but this is where a custom product builder software can help.

Professionals in business software development typically program their product building tools to integrate with inventory databases. This way, if a product goes out of stock the consumer will be alerted during the process of customization. The list of available components will also not include out-of-stock parts.

Cost Savings

Did you know implementing a product builder tool on your website is one way to reduce costs? If the program is well designed, these expenses can be eliminated by as much as 75 percent.

The fact that consumers would be using your product builder platform much more often than calling, displays a unique benefit. There would be far less calls per month to place orders. Decreased frequency of calls results in reduced costs for you, which at the end of the day puts more money in your pocket. 

Customer Satisfaction

Satisfaction is important in every industry where clients communicate directly with the brand. A satisfied customer can become your greatest brand ambassador. If you achieve high customer satisfaction, those customers are more likely to share testimonials, refer their friends, and leave great reviews. One way to provide top-notch customer satisfaction is to have an interactive, visually appealing product builder tool on your website.

Ultimately, having a product builder isn't just a cool new addition to your online presence – it's a powerful tool that places you as a market leader who prioritizes satisfaction of your customers above all else.

What Programming Language Should I Use?

There are a ton of different coding languages to choose from, the digital world prioritizes speed and visual effects to create a better user experience. When inquiring about a product builder proposal from a business software development company, ask about the default language they use to code the software. Make sure they use one of the three major programming languages such as JavaScript and Python.

If you’re interested in learning more, ISU Corp is always ready to help, contact us today!