5 Reasons for Businesses to Have Their Own Website

Statistics show that nowadays, 4.6 billion people are active Internet users and the average person spends 6 hours and 56 min online each day.

In addition, approximately 90% of people use the Internet to find a local business and nearly 75% of consumers admit to making judgments on a company’s credibility based on its website design. Can you imagine what could happen if the company doesn't even have a website?

In short, ‘‘93% of business decisions start with a search engine search. That means, if you don't have a website, you are only selling to 7% of your market’’. (Profitworks)

If you still believe your business does not need a website, maybe after spending some minutes reading this blog you may change your mind.

Let's discuss some benefits of having a website for businesses.

First of all, with a website, your business will gain credibility.

This is one of the main reasons why your business needs a website, people may question your legitimacy if you don't have a website. In addition, websites are perfect to make a great first impression, customers can access your website and take a look at your services and get the information they need. Additionally, a website will provide your clients with 24/7 customer support.

Secondly, you will get organic traffic

Once you are online, the next step is to have an SEO-optimized website to have more chances to show up in Google search results. Consequently, when people search for a service or a product, your website will show up in the results, and therefore, your clients could increase.

Thirdly, your website will bring you leads

If you need a reason to have a website for your business, then you have to think about how having a website will help you to increase your chances of getting leads. 

Once people find you online, they can become interested in your service or product and it will be easy for them to contact you because the website already has this information.

Therefore, having a website gives you the opportunity to increase your sales and eventually get a positive ROI.

The next thing is that you will get more visibility

With a website, you are no longer tied to a physical space to sell your products or services. Consequently, your business can reach hundreds of customers thousands of miles away.

However, do not limit your website only to sell products or services, people want to know about other customers' experiences with your business, so you can also include a review section.

And lastly, use your website for marketing

Marketing is the key to growing your business and having a website helps you promote your business.

If you are planning to expand your business online, you can use either of these methods; Search Engine Optimization (SEO) or Search Engine Marketing (SEM), also known as Pay Per Click (PPC). In addition, you can also market your website through social media.

In short, with so many online users the Internet is a true goldmine of opportunities to grow as a business. Having a website gives you an online presence and these days it's a must-do for any business that wants to be successful. A website gives you credibility as a business and helps you increase your chances of getting leads, in addition, with a website your organic traffic could increase.

ISU Corp is a high-tech company specializing in Software Development. We can guide you through the process of creating a website that is perfectly suited to your business needs.

Contact us today at www.isucorp.ca.

5 Reasons to Use Python for Artificial Intelligence

In the last decade, Artificial Intelligence (AI) has been transformed enormously, turning into reality what a few years ago was considered just fiction. AI can be defined as any digital artifact that extends some of the capabilities related to natural intelligence. For example; automatic vision systems and voice and pattern recognition systems.

For AI development, Python stands out as the best programming language. It is considered a high-level programming language due to it being used in complicated scenarios. Furthermore, it does not need to be compiled into the machine language instruction before execution because it is an interpreted language, so the programmer can use it directly to execute the program.

In this blog, we will give you some reasons why Python is widely used for AI.

1.The library ecosystem

First is the large number of libraries that Python has. These libraries allow developers to access entry-level elements so they don't have to code from scratch every time.

A library is one or more modules published by different sources such as PyPi, here different fragments of pre-written codes are included, allowing programmers to carry out different actions.

AIMA, pyDatalog, and SimpleAI are some of the more widespread libraries that you can use for AI.

In the PyPI repository, you can discover other Python libraries.

2. Multi-platform

Python is not only a flexible language with a manageable learning curve, but it also stands out for being versatile. Windows, Linux, and MacOS are some of the platforms Python can run on for machine learning development. To migrate the code from one platform to another, developers only have to make small-scale changes so that the code is executable on the newly chosen platform.

3. Readability

Python is also an easy-to-read language, so developers can understand code written by other developers. This leads to an efficient exchange of ideas, algorithms, and even tools among AI experts.

There are several forums where Python developers from all over the world share tutorials and support each other. Making the job of coding easier compared to other languages.

4. Visualization options

Earlier we talked about the variety of libraries that Python has, and some of them are very good tools for visualization. Libraries like Matplotlib allow you to create diagrams, graphs, and histograms to facilitate the understanding of the data, providing better visualization of the content.

5. Marked growth in popularity

In recent years Python has become the most popular programming language. Among the factors that have influenced this result is that in Python, the validation of ideas can be done between 20 and 30 lines of code, being considerably faster than using other languages, which makes it an extremely useful language for AI.

To conclude, Python's numerous library options, and its characteristics as a programming language make it the language for excellence for Artificial Intelligence.

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5 Success Tips for Young Entrepreneurs

Starting a new business puts you under enormous pressure, from searching for the perfect idea, creating a plan, or understanding your target market, every decision will request the best of you.

Being lucky enough to have a mentor would make the path a little easier. But do not panic if it is not your case, you have everything you need to be successful, and you have us to help you achieve it.

So, let's take a look at 5 successful tips to get you started.

1.Do more of what you're good at

Starting a new business will take a long time, the beginning could be even more difficult and it will definitely demand a lot of attention. But, you know what people say; ‘‘work on what you love and you won't have to work a day in your life’’.

If you put some thought into this, you will understand that being passionate about the business you decide to start will make less frustrating the bad days to come.

In the same way, it is highly important this business matches your skills and personality, because it would make it easier to succeed. In short, do more of what you're good at.

2. Solve a problem

When we talk about solving a problem, we are not talking, for example, about curing the covid disease. Actually, we talk about building your business as an imminent solution to a problem. In other words, Covid-19 brought many changes to people's lives, but let's focus on one, social distance.

This completely affected children's routine. They stopped going to schools and having direct human interaction with classmates and teachers, so many of them began to face some learning problems. Therefore, it would be a great idea for a new business to help elementary students who are struggling with online classes by providing them with a more personalized learning experience.

3. Focus on one thing first

If you think of famous brands like Amazon or even H&M at first, they focus on specific products and eventually they all end up expanding. Amazon started selling books and H&M in the 1940s became known as Hennes, selling women's only clothing and after almost 15 years in the market, they expanded into the sale of men's and children's clothing.

If they hadn't done it this way, they probably wouldn't be among the most internationally known brands today. The best decision is to start with a specific focus and eventually, if your business is growing, then consider expanding. This approach will allow you to create a well-defined audience that knows what to expect from your brand.

4. Employee morale

Even when many bosses believe that the relationship with their employees does not have to be that good. The reality is that your employees play a fundamental role in the success of your business, therefore, you must ensure a positive work environment and make sure your employees feel appreciated and encouraged. This will have a positive impact on their performance.

5. Pay attention to your customer's needs

Empathy with your customers is the first step in creating a positive long-term relationship. It is normal that you cannot always meet the needs of your customers. Actually, there may be more times than you expect when your client feels frustrated, but your job in these situations is to listen to your clients, not only listen to what they say but also focus on understanding the reason for their current feelings. You can then act on the problem and come up with a solution that really suits your needs.

In conclusion, your goal is to build a business that suits your personality and at the same time becomes an imminent solution to a problem. Even if you have dozens of great ideas for your business, focus on one at first - you'll eventually have time and resources for the rest of them. Remember, entrepreneurship is about taking big risks and giving it your all.

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