5 Reasons Why Your Business Needs a Website

Having a website is one of the smartest decisions you can make regarding your business. And if you have any doubts, check this out; 25.92 million Canadians research a business or service on the Internet prior to making a purchase.

We are talking about 81% of the population in Canada, and if you don't have a website, then you will be missing the opportunity of reaching many of these possible clients. As Bill Gates said, ‘’If your business is not on the Internet, then your business will be out of business’’.

Today's people are really influenced by technology, and this has changed their behaviors as customers, so every time they want to know about a company or make a decision about buying a new product, they want it as fast as typing in their cell phones. And if you do not have an online presence, the client goes to another company.

Let’s take a look at 5 reasons why your business will benefit from a website.

1.Credibility and Visibility

A website makes you look professional, it is the perfect place to show all the recognition that your company has obtained, such as professional certifications or awards. This helps you show people that you are trustworthy; in fact, 56% of people said they wouldn't trust a business without a website.

Also, a website increases your visibility, no matter how good your service is or how amazing your products are if people don't know about you. You need to be seen and a website makes it possible.

2. Easily Accessible

Every business must be easily accessible if you want to stay on the market. People today do not want to waste time, and when it comes to buying a new item they prefer to do it with an accessible business that facilitates the process.

In addition, a website shows all the information about your business, from who you are, what service you offer or what products you sell, to your contact information. Additionally, a website improves communication with your customers by making your business available 24 hours a day, 7 days a week, isn’t that great?

3. Having a Website Will End Up Saving You Time

Maintaining a positive flow in communication with customers is essential for all companies. But sending emails, taking calls, or replying to messages is time-consuming, and a website can save you some of that time.

You can have a space for frequently asked questions (FAQ) or include a chat in case the customer cannot find an answer to their question in the FAQs. Therefore, you will have more time to do more valuable tasks.

4. Strategically Target Your Customers

With a website, you can track and follow specific performance metrics of all the visitors your website receives.

All this data will make a difference in your strategy to attract more customers and involve more of the ones you already have. With these statistics, you can understand what content users like the most and adapt your website, as a result, your website will be visited by more and more customers.

5. Position Yourself and Stay in Control of Your Brand

A website is a perfect platform to show the truth about your business, and you need to seize this and influence positively the perception of your clients. Reviews and testimonials are extremely important for your business's success, in fact, 79% of users believe in online reviews they read. So if you can use your website to show only positive testimonials about your business, do it.  

Considering all the points discussed earlier in this blog, having a website puts your business in a beneficial position.

Therefore, if you still do not have a website, do not hesitate to contact us, we are ready to help you.

6 Skills You Will Get by Becoming an Entrepreneur

Being an entrepreneur brings a plethora of benefits, from economic and social impact to flexible hours and creating job opportunities for people. Entrepreneurship is a world full of opportunities and development for everyone involved.

But let's focus on the benefits that the entrepreneur himself gets through this activity.

Growth of self-confidence

You can only know what you are capable of after trying. Entrepreneurs are always challenging their limits and making tough decisions, and each time they emerge victorious their confidence increases.

Facing fear

Life would be extremely boring without a few challenges from time to time. But for entrepreneurs this becomes extreme. Almost every day, these self-motivated individuals have to overcome fear and move on. This is quite related to the growth of confidence, since every time you face your fears, take risks and succeed, you are one step closer to consolidating yourself as a true entrepreneur.

Leadership experience

Being a leader is more than giving orders, actually, that's just being a boss. If you want to be a successful entrepreneur, you must inspire and guide your employees to achieve your business goals, work together, and be a role model in self-discipline, passion, and work ethic.

Focus

As we mentioned in our blog, 5 Success Tips for Young Entrepreneurs, being able to focus plays an important role in the success of entrepreneurs. It is not only about focusing on general objectives as a business but also about getting to focus on priority tasks, step by step, to achieve the end goal.

Planning and time management

Entrepreneurs are busy people. They usually have a lot on their plates, so they have to manage their time and plan their schedule to meet their obligations. Being an entrepreneur will make you learn and develop these skills.

Teamwork selection

Teamwork is a common thing in nature, think of bees or ants, they work together and always accomplish difficult tasks. In the world of the entrepreneur, this is nothing different. Having a team that you trust and see potential in them is the beginning of working towards a greater goal. One of the benefits, in fact, of being an entrepreneur is that you choose who you hire, so you are in full control of creating the perfect talented team.

To conclude, entrepreneurs are hardworking and self-motivated people who one day decide to pursue their dreams and take a step forward. The journey is far from easy, but there are a plethora of benefits that will make it worth your while.

Feel free to contact us at www.isucorp.ca.

4 Most Used Programming Languages for Video Game Development

Today, video games are one of the most influential and fast-growing industries in the world. The market value of video games is approximately 178 billion US dollars in 2021, and it is estimated that in 2025 this figure will increase to 268.8 billion US dollars.

Another interesting fact is that there are more than 2.7 billion gamers around the world. For home consoles, computers, or mobile devices, 25 new video games are released every day.

Video games like any other software have a programming code behind them. If you are interested in knowing which are the most used programming languages ​​for video game development, keep reading this blog.

Most used programming languages for video game development

C ++ 

It was released in 1985 and for many years was the only language used for video game development. Although today programmers can choose between different languages, C ++ is still a favorite.

Memory management is one of the most important features in video games and C ++ is an optimized code that allows you to manage it well. Not only does it have a very low execution time, but also is compatible with most programming environments.

Most of the time you see a high-end game it was probably made with C ++ code. Game consoles like PlayStations and Xbox use a lot of C ++ as a programming language for video games.

Some video games developed using C++ are World of Warcraft, Assassin’s Creed Serie, Call of Duty Classic, and Prince of Persia 2: The Shadow and the Flame.

C #

This language was released in 2000 by Microsoft and was created to be an alternative to C++ for better integration with Microsoft’s platforms.

Although it is easier to learn than C ++, it is a bit more limited and not very flexible. Despite this, engines like Unity allow programming with it, and it is considered one of the most widely used languages in the Windows environment.

Some video games developed using C# are Angry Birds, Hearthstone and Bastion.

Python

Even though it is not the most used programming language, Python does support game development. In one of our previous blogs, we talked about 4 Reasons to Learn Python in 2021, and having a Pygame framework is definitely one of them. This framework allows you to quickly and easily prototype games, making the game development process smoother.

Some video games developed using Python are Pirates of the Caribbean, The Sims 4, and Battlefield 2.

Java

This language earned a place among the programming languages for video game development. It has been one of the main languages used to develop games for Android devices. This language also allows programmers to use the same object-oriented programming (OOP) principle as C ++, however, it offers a wider range of systems to play with.

However, modern consoles do not support games developed in Java so it will be very rare to find large AAA games written in Java code. Therefore, it will be more common to see Indie Games and Mobile Games using Java codes. In addition, Java does not run on iOS so you will be limiting yourself to the Android market. In a nutshell, regarding video games, you should be aware that Java is usable but not preferable. So, if you are looking to succeed in video game development, you should choose languages that have more extensive support for designing games. 

Some video games developed using Java are Tetris and Los Sims 3.

In short, C ++ is a fast, efficient, and easy-to-learn language that is primarily used for high-end video games played on consoles such as PlayStation and Xbox. If you are looking to get into video game development, you should consider learning C ++.

However, there are some other programming languages ​​that have been used for video game development such as C#, Python, and Java, of course, there are many more.

But in the end, choosing which language to use will always depend on the type of video game you want to create.

For more information feel free to contact us at www.isucorp.ca.