How to Include TikTok in Your Current Marketing Strategy?

Tiktok has 800 million active users monthly and it is estimated that approximately 34% are between 16 and 24 years old, while 32% are between 25 and 34 years old. Although the audience of TikTok is wide, before deciding if it is worth including TikTok in your marketing strategy, you should ask yourself if your audience is already on Tiktok, or even if they will in the near future.

As you can see in the statistical data, TikTok is mostly used by the Z generation. But this should not stop you, since most social networks in their early days had a predominantly young audience. In the end, if you manage to get involved with this platform from the beginning, you will be one step ahead of your competitors and you can increase your audience before the platform is saturated with other promotional content.

If your target audience is already on TikTok, these are some tips that will help you to include this platform in your Marketing Strategy.

1.Learn about your audience on TikTok

It is a good idea to study the platform, and this applies to any social platform in which you want to position your brand. You need to understand how it works, what your competitors do, and how your target audience interacts.

Then define what type of content you should share and make a selection of relevant hashtags to guide your videos.

Note:

It is good to understand that not all businesses are made to have a profile on TikTok. Each social network has different characteristics, even though you don't need to upload high-resolution videos on TikTok, users of this platform are more interested in seeing dynamic and fun content in short videos.

2. Manage all your platforms from the same tool

Starting to use TikTok doesn't mean you should neglect the other platforms your brand is already on. There are different tools that allow you to manage all your social networks from the same place.

Note:

This allows you to control your publications, the comments you receive, and the responses you send so that you maintain a logical order in your actions on the different platforms.

3. Repurpose your content for your different channels

You don't need to double the time you spend creating content. There are video editing applications that allow you to adapt the videos you have created for YouTube, Instagram, or even Facebook, so you will not always need to create a totally new video just for TikTok.

Note:

Make sure to keep the same message on the different channels you are using. Although TikTok is more informal, you must respect your brand, the colors, the language and the type of image you use must correspond to all the content you publish on your social networks to avoid confusion among the audience.

If you want to know more about the opportunities that TikTok offers to companies, you can consult our blog: TikTok for Business. 4 Reasons Why Your Business Should Have a Profile on This Platform.

Feel free to contact us.

TikTok for Business. 4 Reasons Why Your Business Should Have a Profile on This Platform

Since the end of 2019, TikTok began to position itself among the preferred social platforms. In fact, in 2020 it ranked first among the most downloaded social networks accumulating more than 2.6 billion downloads between Android and iOS devices worldwide.

TikTok is available in more than 150 countries and in 75 languages. According to Oberloo, in January 2021, TikTok reported having 689 million active users (DataReportal, 2021). It should be highlighted that this data does not include the Chinese version of the platform, whose name is Douyin.

Actually, between Tiktok and Douyin they add up to approximately 1.29 billion active users worldwide.

This information gives food for thought. That is why in this blog I will show you some reasons why your business should be on TikTok.

1.International reach

As we mentioned before, TikTok is available in more than 150 countries. The positive thing about this is that viral videos on this platform can reach hundreds or thousands of people around the world.

So if you are interested in reaching international markets, TikTok is for you.

2. Greater focus on brands

This platform is beginning to focus on the marketing of brands, providing them with a friendly space. Today you can include the link to your official site and increase traffic to your page. In addition, TikTok Ads allows you to configure advertising for your brand, you can find the option of the button ‘‘shop now’’ in the videos of the tiktokers. These functions make the application a space where you can get more than branding and visibility of your business.

3. Protagonism of video marketing

It is proven that a video causes a greater impact on the mind of the consumer, it is said that people remember approximately 20% of what they hear and 30% of what they see. But they will remember 70% of what they hear and see at the same time.

Research shows that 86% of people would enjoy watching more brand videos, so video marketing is a trend that will continue for a long time.

TikTok is a special platform for video marketing, but unlike YouTube or Instagram, where the quality of photos and videos define the success of the post, in TikTok, you should focus on creating original and fun content, according to the message you want to send as a business.

4. Low competition

The amount of advertising on TikTok is nothing compared to other social networks, so users are not tired of advertising. Also, the number of registered company profiles is not very high, so the competition remains low on this platform.

In addition, is the high level of engagement that TikTok posts reach, therefore, perhaps you could agree that this is the ideal time to start using TikTok for your business.

TikTok is among the most popular social networks and will continue to be for a long time. Learn more about the benefits and opportunities it offers to companies that decide to expand their marketing channels to different platforms and you will probably decide that this social network is what will make the difference in your next marketing strategies.

Stay close, we will continue to upload content about TikTok for businesses because we want you to be successful in your campaigns.

Follow us on social networks and leave us a comment to know what you think about this type of content.

The 101 Guide on Inbound Marketing

What is Inbound Marketing? 

Inbound marketing is a strategy used to reach your audience by forming long-lasting and meaningful connections with them. This style of marketing strives to raise brand awareness, generate relationships with your audience, and create meaningful leads. As outlined by What is Inbound Marketing? by Marketo, inbound marketing can use many forms of pull marketing such as content marketing, blogs, events, social media, or search engine optimization. 

Inbound vs. Outbound Marketing 

The key difference between the two is that outbound prides itself on reaching out to customers, while inbound wants to increase visibility so that potential customers come to you. Outbound marketing can be referred to as “renting attention” - which helps to capture the idea that this form of marketing is using funds to try to capture someone’s attention. Inbound marketing can be a useful strategy because it can avoid people feeling like you are just trying to sell them a product, instead, you are focusing on showing them your brand and it can truly resonate with your customer base. 

Attract, Engage, Delight: The Foundation of Inbound Marketing 

HubSpot has highlighted an extremely useful tool to break down how to create a successful inbound marketing strategy. There is an emphasis on how your brand makes your customer feel. When the customer feels like the product has succeeded for them, this will trickle down to creating a long-lasting customer base and thereby builds a cycle of success within your business. Hubspot’s Flywheel outlined in What Is Inbound Marketing? explains how together they promote growth for your organization. 

ATTRACT

You need to attract people who will resonate with your organization and all you have to offer. You can do this by creating content that represents your brand and communicating with your audience. Establishing yourself as a guide is crucial to building trust and proving your product will make a difference in your audience’s life. Putting out the right content and face of your organization ensures your brand and what you represent are on the right page. When you practice consistency, the people who are interested in the work you put out will truly take an interest in what you have to offer. 

ENGAGE 

You may be able to attract the right audience, now think about how you are keeping them engaged. This plays into the idea of remaining consistent. The content you put out needs to be addressing the concerns or problems your target audience is facing. This means when they ‘Google’ their problem, you should be a presence that can resolve said issues. Communicating your value is essential to meeting your audience’s needs and keeping them engaged with your brand. 

DELIGHT

Impress them. You have established yourself as a guide, and are providing educational resources to them surrounding their problem, now prove you are their solution. You need to connect with your audience and ensure you are going to find the right product that pertains to that individual and convey how you can be the solution to their specific problem. 

Imagine - Your Organization is a Skincare Brand

Perhaps you are a skincare brand, you may have been reached out to by a potential customer - they recognize that you have a range of products that strives to improve skin. Now, you need to communicate and talk to them about their specific needs. Maybe they want to solve their acne problems - point out the products that are designated to solve their problems to try to guarantee their success with your brand. Following the mentality that you want to be able to ensure each individual’s problems are being solved does not solely need to be done by having one-on-one conversations. Instead, maybe revamp your organization’s website to create categories based on the most common problems your target customers may face. You want each individual’s experience to feel special and unique to them. 

In Conclusion: Strive to Create a Long-Lasting Customer Base 

At the end of the day, inbound marketing is most successful when an organization is striving to show who they are and increase brand visibility. Using search engine optimization and creating content that a potential customer would be attracted to means the audience that finds you will resonate with your message. Understanding the strategies to strong inbound marketing can feel confusing or difficult to navigate, that’s why ISU Corp is here to support you!

Reach out to start your journey to creating a strong and long-lasting customer base.