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MARKET RESEARCH

Involves both primary and secondary research. Primary research typically involves surveys, focus groups, interviews, experiments, etc. Secondary research is collected from sources that have already previously been researched. It applies their knowledge and information to your own research. 

MARKETING STRATEGY

This is the why behind the plan. Based on research and experiences, a good marketing strategy will allow you to be able to align business goals and objectives. 

BRANDING

This will identify your company, and help you place your mark. Helping to create identity, and messaging your brand will help you contact your customers. 

CONTENT WRITING

Content writing is mainly used for digital inbound campaigns. This also goes along with search engine optimization, engagement, and conversion. This writing can be done on blogs, social media, and other platforms. 

SEARCH MARKETING

When you pay for your website to be on top of the list when keywords are searched. This will show among the search results that appear naturally. Essentially when you use the pay per click method you have to pay more for the ad, hence why it is more effective. 

SOCIAL MEDIA MARKETING

With social media marketing, you can have it paid or unpaid. This can be very efficient as social media allows you to reach your target audience. Content can be boosted and different themes can be played around with. 

TRADITIONAL ADVERTISING

This refers to mass media such as newspapers, billboards, television, print media, etc. Before, this was the more dominant and more expensive method. However, now social and digital media has taken over. 

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4 Most Used Platforms for Restaurants Marketing Strategies

If you are a restaurant and you wonder how social networks can help your business, I invite you to continue reading. In this blog, we take a look at the reason why your restaurant should use social networks as a marketing strategy. We will also mention 4 of the most used social platforms for restaurants and share some tips that will surely be useful for your marketing strategy.

Why Your Restaurant Should Be On Social Media

Social networks are a space in which your business definitely wants to be present. If you take a look at the statistics, you will surely understand the importance of creating a profile for your business in at least two of the most used social networks.

It is becoming more and more common for customers to share their experiences on their social networks when visiting a restaurant. As a result, other customers look for recommendations online before visiting a restaurant.

That just means you have to do your best to have a good social media presence.

• Approximately 71% of customers state that they are more likely to recommend a business that responds to comments and messages on their social networks.

• Generations of Millennials and Gen Z trust online business opinions more than Generations X and Boomers.

• 72% of customers use Facebook to make decisions regarding restaurants, taking as a reference the opinions and images shared by other customers.

• Social media marketing is a good option to reach new customers with a lower investment

Which Social Media Is The Best For Restaurants

Social networks are perfect tools to obtain information about your customers, gain more interactions and reach new customers. Some social networks are more in line with the objectives of marketing strategies for restaurants. We will list 4 of the most used.

Facebook

Facebook is one of the platforms most used for marketing by any type of business. Having a Facebook page is practically a '' must do '' for every restaurant that wants to expand its reach digitally. As a matter of fact, many online ordering platforms have enabled the possibility of placing orders through Facebook. Next are some tips to get the best results from your Facebook page.

1. A page on Facebook helps your business to publicize its brand, so your logo, your cover picture, and display image should reflect the vision of your restaurant.

2. Ads on Facebook are displayed based on your current customers and other prospects who share the same interests and demographics.

3. You can carry out small benchmarking studies to analyze other pages of restaurants with good online performance and create your marketing strategy in accordance with the results of this study.

Instagram

Instagram is the platform for sharing visually stimulating content. According to Oberloo, Instagram posts generate 4 times more interactions than Facebook posts. Showing photos of the restaurant, dishes, the menu and even customers enjoying a delicious meal is a very good idea. Here are some tips to increase positive results:

1. Run attractive contests for customers to increase awareness of your brand

2. Use only high-quality photos in your posts

3. Take advantage of the functionalities of the stories on Instagram to promote new events in your restaurant

4. Make a selection of hashtags, the most relevant that match the objective of your brand, this will help you generate traffic

Twitter

Did you know that compared to other social networks, Twitter users have the highest commitment to restaurants? Twitter is the perfect platform to share short and quick messages about your restaurant. In 140 characters you can promote events, contests, and daily specials. Here are some tips to consider:

1. Use relevant hashtags to generate traffic from new customers

2. Always respond to the comments received by your customers and do it in the short term, this helps to show that your restaurant is committed to its customers

YouTube

YouTube allows you to exploit the benefits of marketing through videos. The first step is to create a channel on this platform, but make sure that the content you share is synchronized with your brand identity. Let's take a look at some tips:

1. Show your restaurant in the videos. Share the best scenes of your business! From scenes of customers eating, or a focused approach to a special dish, or even your cooks in action, people enjoy seeing this type of content on restaurant pages, this generates curiosity and helps attract more customers.

2. You can study what your competitors are doing, but what makes the difference between your restaurant and others are the innovative ideas you may have. You can run contests to attract customers on a specific date or create interview sections for your chefs to share the reviews of some dishes.

If you want your restaurant to reach the future, you must synchronize with the reality of the present and do what is trending, but only if it corresponds to your business vision of course. Social networks are spectacular tools to help businesses show themselves exactly how they want to be perceived, and you should take advantage of it.

Not all restaurants will obtain the same results by using the same social networks. Therefore, before choosing which social network your restaurant will have a presence on, you should always think about the objective you want to achieve when positioning yourself in that digital space.

Feel free to contact us if you need any assistance.

5 Helpful Tips to Boost Your Productivity At Home

A survey conducted by Workopolis showed that 90% of people agree that telecommuting increases their productivity. However, there can be a lot of distractions; the dog wanting to go out, your significant other who does not understand that working at home is still working, and so on.

Therefore, in this blog, I will share with you some useful tips to continue increasing your productivity at home.

1.Set Up Your Office for Productivity

Stay away from traffic areas in your home, instead find the quietest space if possible. Color influences people's moods, so you need to make sure that the color of the room is suitable for work, for example. Green is supposed to be good for productivity.

Having a window may be important to you if you enjoy the light. Also, try to make room to have everything you might need to do your job easily.

2. Take eye breaks

Staring at the screen for a long time could cause eye strain, blurred vision, and headaches. So even though it's hard to remember, you need to take regular breaks during work hours.

To reduce eye strain, you can follow the 20/20/20 rule, which is that every twenty minutes, stop looking at the screen and stare at something 20 meters away for 20 seconds.

3. Work with purpose

Managing your time could help you stay organized and respect your work hours. So, make a list of your tasks for every day and cross them off the list as you go.

4. Get comfortable

It is impossible to focus on work and be productive if you feel uncomfortable. Therefore, investing in a comfortable office chair and good work equipment is a great idea.

Also, make sure you have a correct posture while you work so you don't suffer from back pain. Many people enjoy working at a standing desk, you could try and see how it goes.

5. Use some distractions

It's okay if you occasionally take a break and check your phone, or do something to distract yourself. Taking some brain breaks could influence your performance and increase your productivity. However, these breaks should be short, it is not good for you or your work to spend a lot of time on these distractions.

In conclusion, working from home has become the favorite option of many people since Covid-19. And while you might face some distractions while working from home, there are still a few things you can do to increase your productivity.

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