Why The Business Analyst Play a Key Role For IT Businesses

The Business Analyst (BAs) is the person in charge of translating the requirements made by the client to facilitate the understanding of the architects and software developers. This person works as a bridge between the client and the IT team.

The BAs usually define the functionalities and characteristics of the software, and also works on prioritizing and refining the backlog. Overall, plays a facilitator role by managing and balancing the different visions of the executives and stakeholders of the project. 

Let's take a look at the responsibilities of BAs and why their role is so important to IT companies.

What are the tasks of a BA throughout the life cycle of the project:

• The BA collects relevant technical and functional information about the project directly from the client.

• The BA creates a document where all the specifications are collected, this document is paramount for planning, monitoring, and execution of the different project phases. 

• Also, the BA participates in all the parts of the project supporting the team by solving doubts and providing suggestions and more information if needed.

• When the project is done, the BA will have to follow up on the results.

What are the abilities and skills that make BAs so important:

A good Business Analyst must possess diverse qualities to be able to complete the requirements analysis for the project. For example:

Analytical thinking is the ability to understand and solve a problem. It is a reflective thought that allows you to make reasonable decisions. This skill gives the BA the ability to deal with problem situations and find solutions. Additionally, coordinating and defining customer requirements requires analytical thinking to synthesize this information and convey it clearly to the development team.

Communication is paramount to BA's work, they spend a lot of their time communicating with customers and the IT team, as BA acts as an intermediary between all stakeholders. Knowing how to communicate means understanding when information is needed and how this information should be communicated.

Cross-cutting knowledge is essential for BAs. They need to understand the technology their business uses as well as become familiar with clients’ needs and know the language of business.

Additionally, the cross-cutting knowledge allowed them to transmit in the most efficient way all the commercial needs between the IT team and the clients.

This could be considered one of the most important skills for BAs because a person with technical and business knowledge is the perfect and most well-rounded candidate for this position.

In conclusion, it is paramount the role of the Business Analyst to achieve success in projects. To succeed in the changing and competitive world, today's BA must acquire and develop new skills that allow them to face the challenges of today's environment.

And for businesses, it is becoming increasingly essential to find versatile BAs that act as an effective link between customers and the IT team.

For more information contact us at www.isucorp.ca.

Common Marketing Agency Services

MARKET RESEARCH

Involves both primary and secondary research. Primary research typically involves surveys, focus groups, interviews, experiments, etc. Secondary research is collected from sources that have already previously been researched. It applies their knowledge and information to your own research. 

MARKETING STRATEGY

This is the why behind the plan. Based on research and experiences, a good marketing strategy will allow you to be able to align business goals and objectives. 

BRANDING

This will identify your company, and help you place your mark. Helping to create identity, and messaging your brand will help you contact your customers. 

CONTENT WRITING

Content writing is mainly used for digital inbound campaigns. This also goes along with search engine optimization, engagement, and conversion. This writing can be done on blogs, social media, and other platforms. 

SEARCH MARKETING

When you pay for your website to be on top of the list when keywords are searched. This will show among the search results that appear naturally. Essentially when you use the pay per click method you have to pay more for the ad, hence why it is more effective. 

SOCIAL MEDIA MARKETING

With social media marketing, you can have it paid or unpaid. This can be very efficient as social media allows you to reach your target audience. Content can be boosted and different themes can be played around with. 

TRADITIONAL ADVERTISING

This refers to mass media such as newspapers, billboards, television, print media, etc. Before, this was the more dominant and more expensive method. However, now social and digital media has taken over. 

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4 Most Used Platforms for Restaurants Marketing Strategies

If you are a restaurant and you wonder how social networks can help your business, I invite you to continue reading. In this blog, we take a look at the reason why your restaurant should use social networks as a marketing strategy. We will also mention 4 of the most used social platforms for restaurants and share some tips that will surely be useful for your marketing strategy.

Why Your Restaurant Should Be On Social Media

Social networks are a space in which your business definitely wants to be present. If you take a look at the statistics, you will surely understand the importance of creating a profile for your business in at least two of the most used social networks.

It is becoming more and more common for customers to share their experiences on their social networks when visiting a restaurant. As a result, other customers look for recommendations online before visiting a restaurant.

That just means you have to do your best to have a good social media presence.

• Approximately 71% of customers state that they are more likely to recommend a business that responds to comments and messages on their social networks.

• Generations of Millennials and Gen Z trust online business opinions more than Generations X and Boomers.

• 72% of customers use Facebook to make decisions regarding restaurants, taking as a reference the opinions and images shared by other customers.

• Social media marketing is a good option to reach new customers with a lower investment

Which Social Media Is The Best For Restaurants

Social networks are perfect tools to obtain information about your customers, gain more interactions and reach new customers. Some social networks are more in line with the objectives of marketing strategies for restaurants. We will list 4 of the most used.

Facebook

Facebook is one of the platforms most used for marketing by any type of business. Having a Facebook page is practically a '' must do '' for every restaurant that wants to expand its reach digitally. As a matter of fact, many online ordering platforms have enabled the possibility of placing orders through Facebook. Next are some tips to get the best results from your Facebook page.

1. A page on Facebook helps your business to publicize its brand, so your logo, your cover picture, and display image should reflect the vision of your restaurant.

2. Ads on Facebook are displayed based on your current customers and other prospects who share the same interests and demographics.

3. You can carry out small benchmarking studies to analyze other pages of restaurants with good online performance and create your marketing strategy in accordance with the results of this study.

Instagram

Instagram is the platform for sharing visually stimulating content. According to Oberloo, Instagram posts generate 4 times more interactions than Facebook posts. Showing photos of the restaurant, dishes, the menu and even customers enjoying a delicious meal is a very good idea. Here are some tips to increase positive results:

1. Run attractive contests for customers to increase awareness of your brand

2. Use only high-quality photos in your posts

3. Take advantage of the functionalities of the stories on Instagram to promote new events in your restaurant

4. Make a selection of hashtags, the most relevant that match the objective of your brand, this will help you generate traffic

Twitter

Did you know that compared to other social networks, Twitter users have the highest commitment to restaurants? Twitter is the perfect platform to share short and quick messages about your restaurant. In 140 characters you can promote events, contests, and daily specials. Here are some tips to consider:

1. Use relevant hashtags to generate traffic from new customers

2. Always respond to the comments received by your customers and do it in the short term, this helps to show that your restaurant is committed to its customers

YouTube

YouTube allows you to exploit the benefits of marketing through videos. The first step is to create a channel on this platform, but make sure that the content you share is synchronized with your brand identity. Let's take a look at some tips:

1. Show your restaurant in the videos. Share the best scenes of your business! From scenes of customers eating, or a focused approach to a special dish, or even your cooks in action, people enjoy seeing this type of content on restaurant pages, this generates curiosity and helps attract more customers.

2. You can study what your competitors are doing, but what makes the difference between your restaurant and others are the innovative ideas you may have. You can run contests to attract customers on a specific date or create interview sections for your chefs to share the reviews of some dishes.

If you want your restaurant to reach the future, you must synchronize with the reality of the present and do what is trending, but only if it corresponds to your business vision of course. Social networks are spectacular tools to help businesses show themselves exactly how they want to be perceived, and you should take advantage of it.

Not all restaurants will obtain the same results by using the same social networks. Therefore, before choosing which social network your restaurant will have a presence on, you should always think about the objective you want to achieve when positioning yourself in that digital space.

Feel free to contact us if you need any assistance.