Business

The Challenges That Still Remain For Women and Entrepreneurship

In Latin America, over the last two years, there has been a boom of very successful ventures but it has yet to integrate more women. 

In recent years, Mexico has been the most prominent in entrepreneurship and Latin America, in general, has flourished and developed greatly in entrepreneurship.

 

In Mexico, there are four ‘unicorn’ companies for example - Clip, Kavak, Konfio, and Bitso - all valued at 1,000 million dollars or more, changing the sectors to which they identify with and the way your consumers live day in and day out. 

Yet again, this boom in Latin America is pending integrating more women. There are still few leaders present, even though the ecosystem is solid, with the presence of a variety of actors, from investment funds to entrepreneurs, universities, and accelerators. 

In Mexico, the INEGI (National Institute of Statistics and Geography) reveal that only 36% of women entrepreneurs own small and medium-sized enterprises, only covering 25% of the people working in those companies. Additionally, according to the World Bank, only one in three businesses are owned by women.

Besides the general issue of not integrating women, little by little more women are finding their way into entrepreneurship, starting businesses that are on the way to being very successful. Some examples are women who started in beauty, technology, accessories, and many more segments. Some are achieving new investment rounds and growing on a regional scale. 

The income level of countries is key in the economic reactivation, it is positively correlated with the participation of women as owners and entrepreneurs of their businesses. Throughout Latin America, in terms of entrepreneurship, women are starting to lead more Mexican companies, in a movement that doesn’t stay within its borders.

What can be done to make this integration progress faster? There are multiple factors that can give positive results quickly. 

First, it is mandatory to work on education, mentoring, and training issues. Innovation needs valuable ideas that can be shown through coordination, organization, and knowledge of the leadership, capital raising, and work team, among different situations. They require the abilities, skills, capacities, and knowledge of women entrepreneurs. 

The issue of access to capital for women-owned companies is substantial. An ecosystem is mandatory to be able to promote, prosper, scale startups, and accelerate. Venture capital funds are the most important sources of financing for entrepreneurs, helping produce more innovations and of greater quality. 

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An Adult Colouring Book App

What is this colouring book app for adults? Well, it’s a colouring book app where everyone can enjoy colouring/painting. With a lot more features such as personalized colour palettes, colouring tools, different frames, and a wide range of artwork options and filters. 

Colouring book apps are primarily designed for development for adults and children allowing them to colour artworks of animals, architecture, natural scenery, and much more. 

Available for download for free on Apple and Android where it can bring out creativity and social networking between users allowing them to connect with one another.

How does this colouring book app help stress relief? Let us discuss that.

According to The American Art Therapy Association colouring can help people with reducing their stress and anxiety, while using the app can help users focus on the colouring and relax, taking their mind off of any stress. 

And lastly, why don’t we take a deeper look into the features. 

Personalized Colouring Palettes

In the app, you can create custom palettes where you can choose from your favourite colours to be used in any way.

Colouring Tools

There are lots of advanced tools like brightness control, gradient angle control, and a slide bar to swiftly change the shade and brightness.

Different Frames

Once you have finished your painting you can add a variety of frames to fit your creative needs.

A Range of Artwork Options

In the app, there are paintings from many different categories where users can choose from to color anytime.

A Community of Users

You can find other users that have the same aspirations and interests as you, and you can review others’ work.

In conclusion, this app (Color Matters) has lots of unique features and many different options you can choose to color, connect with others, and create your own palette fitted best to your choice of colors for free.

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Get Started on Your E-Commerce Business

As a beginner, the e-commerce business can be challenging to navigate. You can have a successful e-commerce business with the right business plan and platform. 

During the COVID-19 pandemic, consumers were searching for convenient ways to shop online causing the e-commerce industry to grow. In the next two years, e-commerce retail sales are predicted to grow from $4.9 trillion to $6.8 trillion in the next few years. This would be the ideal time for business owners to launch profitable and sustainable e-commerce businesses. Here are some tips on how to get your e-commerce business started. 

Let’s Get Started On How To Start Your E-Commerce Business 

Research Business Models

All businesses have their own structure, so take the time to research different business models and find the one that works best for your business. Some business models include software, physical product, service-based business, and digital product sales. 

Choose Your Products

Next, you should determine the niche market you want to sell in before you choose what you want to sell. Although, if you choose to sell products in a specific category instead of a larger one, there will be less competition. Once you narrow down where you are going to sell to, research products and find which ones will sell better. 

Define Your Target Market 

Find your ideal customer! You need to find your target market in order to come up with an effective and sustainable business plan. 

Register Your Business 

Registering your business has a lot of steps, such as obtaining licenses, picking the name for your business, getting an EIN (employer identification number), etc. Research your state to find what licenses you need to obtain. 

Finalize Your E-Commerce Business Plan

When creating your business plan, there are additional details to consider, such as tracking inventory, how to manage financial decisions, and maintaining your shop. You also need to figure out how to market your brand, the logo, and the aesthetic of your brand. 

Create Your E-Commerce Shop 

Choose a shopping platform that your ideal customers already use to begin acquiring new customers. Research to find what platform has the features you may need. 

Choosing the Best E-Commerce Platform 

In this generation, it is very hard to be a competitor in particular markets without an online store that is easily accessible to consumers. Keep in mind technological requirements and pricing when deciding what platform to use. 

Different platforms have different policies on maintenance and licensure. Some platforms have a monthly subscription fee and some have an initial fee that gets renewed annually. These prices are determined by the features the platform offers and who is in charge of the source code. As you achieve your goals and grow, you want a platform to support you. 

Types of E-Commerce Platforms 

Traditional E-Commerce Platform 

You need to purchase a license fee and get it renewed every year. Your IT and development team will have to build your online shop within the platform you choose and customize it. 

Open-source E-Commerce Platform 

This particular platform comes with the freedom to do whatever you want, as long as you are able to develop the codes to include the features you want and have access to the code. 

Cloud E-Commerce Platform

To gain access to larger storage space for new growing businesses, businesses can host their site on cloud servers to store applications, information, and other data. Luckily these platforms have a simpler interface and lower costs. 

SaaS E-Commerce Platform 

Saas (software-as-a-service) platforms need businesses to pay a fee per month that will cover the use of maintenance, servers, security, and upgrades. There are no customizations available, the host will take care of these things. 

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