Business

What is Peer-to-Peer Lending?

Peer-to-peer (P2P) lending is facing a transition in its adoption and growth conquest. It has passed the skeptic introduction phase and become a mainstream financial tool. P2P lending is typically used to offer government-supported loans, supporting small and mid-sized entrepreneurs, while dodging inflation on investment returns. 

To understand how these benefits are possible you’ll first need to understand how P2P lending works. Essentially it can be broken down to technology that lets people acquire loans while eliminating the need for financial institutions to act as the middleman. It is a direct transaction between individuals which has sparked the usage of alternate terms “crowd lending” or “social lending”. 

As you’ve likely guessed, this assumes a high level of risk, particularly for those investing in the lending site. This burden is typically taken on by the institutions but in peer-to-peer, it is now placed on the individual. So why would someone even consider putting themselves in that position? 

The major incentive for going the P2P route is to avoid the high-interest rates that traditional institutions or investors would instill. In this case, small businesses can access loans while minimizing how much interest is taxed. Lending platforms then take a fee from investors and borrowers and that is how they make their money. 

This begs the question, why would someone invest in a peer-to-peer lending site as opposed to a typical GIC? Well, most investors look to diversify their portfolio and avoid the marginal rate and withholding taxes found with banks. Additionally, some investors just like to know who their money is going to and what it’s being used for.

Security of investing in P2P sites

In the case of peer-to-peer lending, investors certainly bear more burden than the borrower. These loans aren’t insured nor do they have any government protection which makes them risky just like any other investment. However, here are some components that ensure some level of security for investors:

  • Secure Sockets Layer (SSL): This protocol is built to transmit communications between the user and the network securely. The SSL link will be encrypted between the server and the browser and only permit interaction once authentication is established. Instant messaging platform WhatsApp is an example of SSL encryption and authentication in action. 

  • Protecting identities: SSL authenticates the server and the client in peer-to-peer platforms. Typically, SSL doesn’t operate on the client end but for these platforms, it’s just easier to have authentication be transparent. The encryption aspect is what locks down the data and privacy.

  • Recent FCA regulation: In the United Kingdom, the Financial Conduct Authority (FCA) implemented new guidelines to tighten up the peer-to-peer lending sector. These guidelines are designed to protect investors. Among many features, outlining contingencies and policies for both parties as well as determining the competencies of users are included. They highlight the situation investors are getting into very clearly and this is likely the beginning of a global trend for FinTech platform security measures.

Why are people choosing P2P?

As we’ve examined and outlined, borrowers have less pressure with these funds which offers them flexibility. Lenders can have more in their pocket post-return than they would be going through a bank that uses marginal rates determined by your tax bracket. Whereas peer-to-peer lending platforms charge a 2-3% payment processing fee directly from your credit or debit. However, depending on your individual financial history, poor credit ratings could mean more fees and in some cases, disapproval of the loan. 

What’s in it for businesses?

Businesses need funding whether it’s to launch a campaign, bring on more staff, more resources, etc. The point is businesses take investments and re-invest them in themselves. Commonly this is done by bank loans to get off the ground but they often come with a lot of strings which is why a company would turn to a FinTech like P2P. Additionally, the loan can come quickly and you can pay them off early and even avoid penalties on an overpayment.

Is there a promising future for P2P?

Investments are at the forefront, a lot of people want flexibility and something that’s going to be beneficial in the long term rather than just make a quick return. In addition to this, there is an ever-growing number of startups that need funding to get over hurdles. Peer-to-peer is very with the times in its approach in that it offers what consumers are looking for. Flexibility, transparency, and saving costs, all of which will contribute to the sustainability of the service.

The performance of peer-to-peer lending has been phenomenal in terms of revenue, Canada alone has valued the market at $20 billion in 2021. Globally, it sits at almost $113 billion with projections to do well over $520 billion in the next 5 years. As a FinTech company, if you’re not looking into how you can deliver this service, there is a lot of cash you could be leaving on the table. 

 
 

The Takeaway

FinTech services branch far beyond online banking, every service provider is looking for new methodologies to make it easier and more efficient for consumers. At the end of the day, ideas like peer-to-peer lending or BNPL are going to be the major draws to the business. When taking this journey, make sure you’re developing your programs with the right software as that can make or break your products' sustainability. 

Written By Ben Brown

ISU Corp is an award-winning software development company, with over 17 years of experience in multiple industries, providing cost-effective custom software development, technology management, and IT outsourcing.

Our unique owners’ mindset reduces development costs and fast-tracks timelines. We help craft the specifications of your project based on your company's needs, to produce the best ROI. Find out why startups, all the way to fortune 500 companies like General Electric, Heinz, and many others have trusted us with their projects. Contact us here.

 
 

Why Should Businesses Use SaaS Applications?

Online services have opened a new window of opportunity for businesses globally. Beyond simply marketing, conducting business online is the only way to exponentially grow a consumer base, drive revenue, and reach new markets. Among those taking advantage of the growing virtual marketplace are, of course, software developers who are introducing technology to enhance it. One of the ways they’ve started is through cloud technologies and SaaS applications. Companies traditionally deliver their solutions as licensed software but are now moving towards SaaS applications with the help of cloud technology. 

SaaS (or Software as a Service) is a licensing and delivery model meant for users to access applications via the cloud. You can think of it as a mutually beneficial agreement for solutions providers, services using it, and users of that service. On the one hand, providers no longer sell lifetime licenses on their software, making it less intimidating to their clients. On the other hand, users don’t have to download any software and can instead use it via browser and APIs. 

This software is hosted centrally and licensed as a subscription which is why it is also referred to as “on-demand software”. Netflix, for example, is a SaaS company since they sell software that enables users to watch licensed videos on demand. Users don’t have to download the videos and can access them from any device with an internet connection. This allows them to monetize the delivery of their software and keep track of users' data in a data center.

The usage rates for SaaS are proliferating, between 2017 and 2020 alone companies have used 5 times as many SaaS applications. Businesses from all industries, whether marketing, retail, healthcare, or finance, can expand their business with SaaS applications. 

Now, SaaS has variations to it that suit the needs of different business models. The variations are categorized into business-to-business (B2B) and business-to-consumer (B2C) style applications. Here are some of the applications on both ends:

B2B SaaS Applications

  • eCommerce applications: This kind of software lets eCommerce businesses manage workflows and services such as controlling inventory, processing payments, and managing supply chains.

  • Human resources management software (HRM): This allows companies to manage their staff by collecting data about current and potential employees. Among many other features, managing benefits and estimating the capability of employees are common draws.

  • Customer relationship management software (CRM): This is a popular choice for SaaS as it is great for overseeing a businesses' customer base. Particularly, monitoring marketing campaigns, tending to clients fast, and even tracking a product's delivery status are among many features of CRM software.

  • Enterprise resource planning systems (ERPs): This enterprise software allows companies to better manage complex processes. Depending on the company's needs, manageable modules such as CRM and HRM, supply chain, inventory, and accounting are included among many others.

B2C SaaS Applications

  • E-Learning applications: In 2019 in the United States, 57% of students were using e-learning tools. E-Learning use has increased significantly in recent years, especially with the circumstances instilled by the pandemic. It has become a highly efficient tool for users to access the material anytime from almost anywhere. Institutions have recognized its value and even mandated its use in some cases, making the demand for quality applications a necessity.

  • Streaming services: Back to the example of Netflix, there are tons of music and video streaming services all over the world. People want to be able to listen to music or watch content from anywhere. This technology isn’t reserved for major entities but for providers of all sizes to compete.

  • Editing services: Google Drive, Canva, MailChimp, Shopify— the list continues. SaaS applications allow instant access to the service where users can modify the material, whether for business or personal matters.

With this understanding of what SaaS applications can do and who they’re meant for, let’s turn over to the specific benefits this technology provides:

User Advantages

The traditional concept of licensed software is losing its fight against SaaS. Anyone who’s watched the uprise of SaaS will tell you that its popularity is due to the mutual benefits between provider and user. Here are some specific contributing factors to its dominance:

Scalability: While the extent will vary depending on the subscription, SaaS solutions can scale up or down to the needs of the user. This means the software will only utilize the resources it needs. In effect, this will save money since users aren’t paying for services they aren’t using.

Automatic updates: Recall that users don’t have to install the software to access the application. This allows providers to run updates automatically in the cloud which will eliminate downtimes and ensure constant access to the user.

Accessibility: SaaS is cloud-based which makes the applications accessible anytime and anywhere, so long as there is a connection to the internet.

Business Advantages

Consistent and stable revenue: For businesses and users, subscriptions are proving to be a far more feasible option since both are charged in increments each month compared to a large one-and-done purchase.

Access to a bigger market: SaaS doesn’t tend to a specific niche; any company or individual around the world can access it. 

Expanding clientele: because SaaS applications aren’t confined to any one language or location, they bring in users from all over. Aside from the dissemination aspect, its cost efficiency is also desirable.

 
 

The Takeaway

Cloud-based software is changing the game for businesses and consumers in that it delivers an experience that keeps people coming back. For users, this technology is flexible, and mobile, and comes at a low price. For the business, consistent revenue and endless possibilities for expansion make its implementation inevitable to anyone looking to make it in the long term. Any company that considers making their applications SaaS will need a highly experienced software development team. Do what’s best for the long-term sustainability of your business.

Written By Ben Brown

ISU Corp is an award-winning software development company, with over 17 years of experience in multiple industries, providing cost-effective custom software development, technology management, and IT outsourcing.

Our unique owners’ mindset reduces development costs and fast-tracks timelines. We help craft the specifications of your project based on your company's needs, to produce the best ROI. Find out why startups, all the way to fortune 500 companies like General Electric, Heinz, and many others have trusted us with their projects. Contact us here.

 
 

Keys to Digital Marketing as a FinTech Firm

Without marketing, you have no business, no community, and no longevity. FinTech companies face challenges that are unlike most other industries, particularly since the product is relatively new and different. FinTech brands must be as creative in their marketing efforts as they are in creating innovative services. This means financial startups' main areas of concern should be based on educating and building rapport with consumers.

With FinTech companies, educating and connecting with the audience is done through digital marketing that is powerful and digestible. Companies don’t want to intimidate those unfamiliar with their product, so their branding needs to be easy and not “too techy”. For startups in the financial sector, digital marketing can look like a mountain to climb. However, the trip doesn’t have to be so complex with the right strategic solutions. 

After reading this section, you will understand some of the top methods for financial companies when approaching a digital marketing campaign. More importantly, you will understand why these methods are effective in a highly competitive market:

A man looks up at the screens in Times Square

Branding

The main priority for financial companies, especially new ones, is getting the audience in tune with complex concepts. This can be done in several ways, but the common starting point is by understandably framing the product. Beyond that, companies will want to create hype and ultimately FOMO (Fear Of Missing Out) around the product. For example, making investment decisions is based on complex variables. Over 60% of adults are intimidated by investing, a trend that is only becoming more prevalent with each generation. FinTech mobile apps aim to assist those unfamiliar through analytics and AI-generated investment guidance. By using the product, customers will be able to get ahead in planning for their future while being involved in the process. 

In this example, we see that positioning your brand as the latest way to get personalized investment advice based on easy-to-understand data while acknowledging consumers' intimidation generates interest. It should also be noted that honesty in your company messaging is the best way to market, especially as a tech company. One of the top reasons tech companies lose business is hyperbole, which means that transparency in the company's vision and capabilities is crucial.

Branding is not simply a logo, colours, or font that represents the company. This is where some businesses stop and as a result have branding but no brand. True branding is developing emotional attachment behind the materialized elements of your brand. You will buy certain clothing because of how it makes you feel, certain product labels because you trust them, or support businesses that support other causes. In a competitive market, find your niche and use it to be unique (which you’ll see examples of further in).

Digital content marketing

Again, FinTech firms need to educate the audience on what's relevant and upcoming, which is where digital content tools such as videos, blogs, interviews, speakers, etc., are most valuable. No matter what stage your company is at, this will require consistent content that is engaging and informative. The average consumer attention span is 8 seconds which is generous if you observe how people scroll on social media. Essentially, the general rule of thumb with content is the instant hook/incentive which becomes a transaction in itself with the consumer.

No matter what it is, keep it simple. Crypto trading platform Coinbase uses “learn and earn” where users can receive cryptocurrency in exchange for completing lessons and quizzes. This is a perfect example of what content marketing should look like. The goal is to generate leads, conversions, and build awareness of your brand's initiative. If implemented correctly, you’ll find content marketing scalable and great for globally expanding your audience reach. Another good example would be to take a look at FinTech company Current, scroll at least three swipes through their website and you’ll see a great example of generating appeal in today's market. 

Create a mobile experience

This is pivotal to compete in 2022. Remember, FinTechs are up against traditional banking systems and are fully digital which means the best place they can beat them is in a mobile experience. Branding and marketing are great for getting the customer, but retaining that business comes from differentiation. FinTechs who are the most disruptive are the ones who function entirely online (otherwise known as neobanks).

Online banking is continuously growing; in the United States alone, there are over 23 million people who use only online banking services. The uprising of neobanks is enhancing this vision of a fully digitized consumer market. The top neobanks in North America (ranked in order) are Chime, Current, Aspiration, and Varo. While each has its unique features, the number one factor that makes them the best is their mobile experience. 

Get active on social media 

Over 30% of American consumers have at least one FinTech app on their mobile device and spend upwards of 5 hours each day on that device. This screams one thing for digital marketers: OPPORTUNITY. This is prime real estate for advertising in-app, especially for brands that operate solely online or that are trying to make the transition from traditional banking to modern FinTech. 

Specifically, brands want to keep up with current trends and initiatives while zeroing in on their target market. A great example of this is financial company Ellevest whose slogan is “by women, for women”. They tackle the imbalance of women's involvement in investing and offer personal finance coaching along with spending incentives. Ellevest ran a campaign called ‘’invest like a woman” which was aimed at inspiring women to take control of financial responsibilities that are traditionally built for men. 

You can see here that brands that add their touch are the ones who do the best. There is a level of authenticity that makes companies distinguishable, and to connect with the audience and take advantage of that, social media will be the best outlet. 

 
 

The takeaway

The online sector is where businesses are finding opportunities for longevity. These opportunities, however, only present themselves with well-thought-out execution. This is especially true for financial institutions since this business is built on trust and understanding. Remember, it’s not that you do it, it’s how you do it, and in the case of marketing, how you present your brand will factor into its lifespan.

Written By Ben Brown

ISU Corp is an award-winning software development company, with over 17 years of experience in multiple industries, providing cost-effective custom software development, technology management, and IT outsourcing.

Our unique owners’ mindset reduces development costs and fast-tracks timelines. We help craft the specifications of your project based on your company's needs, to produce the best ROI. Find out why startups, all the way to fortune 500 companies like General Electric, Heinz, and many others have trusted us with their projects. Contact us here.