How to Grow Your List

Collecting an email list for your company is crucial because unlike social media you own it. Don't get me wrong social media is very important and has its place, but if you don't have an email list you are losing a lot of potential clients. In order to start growing your list you are going to need to do three things:

 1. Provide Value!

Don't just assume people are going to give you their email address for no reason, a lot of times company make this mistake and it leaves them with fewer people signed up. Make sure to highlight what they will get if they sign up it could be anything (Video, Ebook, Skype Chat etc...). The best way to find out what they want is to put yourself in your target markets shoes and give them something they will find beneficial. Also once they are on the list only send them content that is interesting to them, nobody likes spam and that's a way to get automatically unsubscribed. 

 2. Require Less Fields

It is proven that the more fields you get a person to fill-in in order to sign up, the fewer people will actually do it.  So in order to maximize your results just have one field for their email address and that's it. You'll be surprised how much a difference that will make.

3. Use Landing Pages

Using landing pages will boost your results because they are simple and get the user to do just one specified action. In order to have this work in your favor, it is important to keep your landing pages clean and have only the necessary amount of information needed, to let them know what value they will get for signing up. Some great companies that let you make landing pages very quickly are Leadpages and Instapage.

If you apply these three things consistently you will start generating a lot more people on your list. Also, remember to keep testing different things and tracking them. If one landing page isn't working or the phrasing for your website is not providing results... change it up and keep tracking it, eventually, through trial and error, you will find something that will make your list grow to a point you never thought was possible.

If you want to read about our Custom Software Solutions and Consulting Services, please visit www.isucorp.ca

Happy Mailing!
Cheers.

Live Your Life like a Hero

You are the main character in your life’s drama; it’s up to you to decide which part you want to play. You can choose to be the hero or you can choose to be the victim.

We start our lives by being pushed, pressed and fighting to get out of a narrow space. For the rest of our lives, we find ourselves in more narrow spaces that we must fight to get through, but we keep at it until we persevere. It is by overcoming these narrow places in our lives that we free ourselves from tunnel vision and become heroic survivors of our own life voyage. 

When we get stuck in a narrow place, we stay there because of fear. Fear keeps us from making the journey. It keeps us stuck or makes us frantic, disabling us from taking the path of growth and well being. By letting fear take control of how you make decisions, you are no longer choosing your own trail.

Life is a journey of discovery, not certainty, and the best way to make it is simply to take it. A heroic journey is when you recognize and confront your fears, allowing you to move past them and discover truth and purpose.

Try to live your life like a hero; you never know when the path of our lives can become an inspiration to others who are in their own pursuit of purpose. 

To inspire and empower people in all aspects of their life is one of our core values as a company. Additionally, if you want to read about our Custom Software Solutions and Consulting Services, please visit www.isucorp.ca

Proper Application Development Creates Real Business Value

It is easy to understand why bring-your-own-device strategies and mobile solutions have become more popular in a corporate setting. The increased functionality of smartphones and tablets have made it possible to handle business-critical tasks from the palm of an employee's hand. All that's required is a wireless internet connection.

However, to get the most out of a mobile solution, IT decision makers need to do much more than just allow workers to use their iPhones and Surface tablets to check their email. A recent press release from 5app - an app toolkit vendor - discussed what businesses need to be aware of when looking for ways to connect with an increasingly growing mobile workforce.

The release quotes 5app's CTO Tim King. According to King, it is necessary for technology executives to understand the limitations of mobile technologies, especially the communications infrastructure, in order to develop applications that deliver real business value.

"When considering commissioning or developing a mobile app, you need to look over and beyond the normal design issues," said King. "Firstly, consider what devices you need to support from the start. If you are going to need cross-platform, think about it early - don't start with one device type and then consider moving to other platforms if the first is a success as this doubles, triples or even quadruples your costs."

He goes on to say that the mobile experience should parallel any other corporate solutions with quality performance, reliability, and availability. Failure to do this can result in a costly mistake that requires the entire project to be scrapped and started again.

 A quality application development firm can ensure businesses of any size get the exact mobile program they are looking for.

If you want to read about our Custom Software Solutions and Consulting Services, please visit www.isucorp.ca