Service; the Anticipation of Your Customers’ Needs


Servicing others is part of your Empathy - a component of your Social Competence.

While Empathy, in general, is related to your awareness, needs and concerns of others -Servicing Others relates to anticipating, recognizing and meeting customers’ needs.

People who have this competence usually:

  •          Understand customers’ needs by matching them to services or products
  •          Seek ways to increase customers satisfaction and loyalty
  •          Are always available and ready to offer appropriate assistance
  •          Grasp and understand customers perspectives, preferences, needs and wants
  •          Acts as a trusted advisor to a customer, with all honesty - building strong relationships

The purpose of a business is not to make a sale, but to make and keep a customer by providing valuable service.


We'll continue next week.