The Secret to Selling Anything

In total their are three steps to selling anything. 

1. Traffic: Get people to see and hear what you are doing without raising their defenses.
2. Conversion:  Convince the person that what you have is going to solve their problem.
3. Economics: Give them something of value and get their money.

These three components shape the Power Triangle that governs everything that happens within sales and marketing.

Before selling anything you MUST answer these four questions to see if it viable:

1. Who would buy this? (Traffic)
2. What can we say to persuade them to buy? (Conversion)
3. Can you reach them affordably? (Economics)
4. Can they give you money? (Economics)

What you have to realize is as a marketer you always have to think backwards. Don't focus on what you're interested in, focus on what you're potential buyer is interested in, what do they do.

If you have the power triangle in mind when doing anything marketing and sales related, you will be more inclined to succeed. 

You Can Do Better

It is important to realize that you can do better. The reason most people waste a lot of effort and investment is because they are not focusing on the 80/20 principle. 

When you laser focus your efforts on prospects who already understand what you do, know what problems you can solve for them, and prefer the way you go about solving them, you will get far more results from your investment than you ever would have.

80/20 doesn't just apply to customers and billboards and mail drops. It applies to almost everything in business that you can count.

For example:

• 80 percent of sales are made by 20 percent of people.
• A great album has 10 songs. Two of them make the pop charts, and one is a number-one hit.
• 80 percent of the persuasion happens on 20 percent of your web pages.

This is great information to know but it will not be possible until you find someone to sell to. That's what the next article will be about, so stay tuned.

The 4 Benefits of Work Flexibility

A lot of companies are still very old fashioned, in the way they restrict their employees to have to work in an office, at a specific time. Although structure is good it is very important to realize the benefits of allowing employees to be more flexible, still working the same amount of hours but more customized to their work/life balance. 

• It allows for a significant selection of amazing talent, by not forcing people to come to an office everyday you will be able to hire people from anywhere.

• With good management, employees will produce better results in terms of quality and amount of work completed, since they are being trusted to do their job they will try not to lose the amazing opportunity to work from anywhere, they will make sure to always over-deliver.

• As a company you will spend less money in general. The cost of an office will be reduced and all overall resources as well.

• Employees will have a better attitude towards work because there work/life balance is being respected.

Although allowing flexibility in the workplace has a lot of benefits it can be difficult to transition, but luckily there are amazing platforms that allow people to stay productive from anywhere and keep the company moving forward.