Flexibility is The Key

Endurance has to be consistent with flexibility. A balance is crucial – it’s important to know the difference between perseverance and stubbornness.

Be ready to adjust if necessary – of course, you have to be able to identify when adjustments need to be made. Be fair and open to yourself; it includes listening to other people’s feedback.

The key is to listen to your inner voice and outside counsel, while being willing to adjust along the way.

Setbacks and failures teach us what does not work, so we can focus on a new solution that will. The secret of finding new solutions is to look for them. Be flexible when working towards your end goal.

The real achievement comes from moving forward towards one’s dreams and being flexible.

It’s critical to have the mind-set that you are working toward progress, not perfection.  Keep always in mind your end goal by having a beginning and an end goal; what happens in between simply does not matter as long as you keep moving towards your end goal.

Listen to feedback with an open mind. Stay focused on your outcome, but be willing to adjust if needed.

If your goals require application development, let us help you get there: Let's talk about your project.

The Secret to Selling Anything

In total their are three steps to selling anything. 

1. Traffic: Get people to see and hear what you are doing without raising their defenses.
2. Conversion:  Convince the person that what you have is going to solve their problem.
3. Economics: Give them something of value and get their money.

These three components shape the Power Triangle that governs everything that happens within sales and marketing.

Before selling anything you MUST answer these four questions to see if it viable:

1. Who would buy this? (Traffic)
2. What can we say to persuade them to buy? (Conversion)
3. Can you reach them affordably? (Economics)
4. Can they give you money? (Economics)

What you have to realize is as a marketer you always have to think backwards. Don't focus on what you're interested in, focus on what you're potential buyer is interested in, what do they do.

If you have the power triangle in mind when doing anything marketing and sales related, you will be more inclined to succeed. 

You Can Do Better

It is important to realize that you can do better. The reason most people waste a lot of effort and investment is because they are not focusing on the 80/20 principle. 

When you laser focus your efforts on prospects who already understand what you do, know what problems you can solve for them, and prefer the way you go about solving them, you will get far more results from your investment than you ever would have.

80/20 doesn't just apply to customers and billboards and mail drops. It applies to almost everything in business that you can count.

For example:

• 80 percent of sales are made by 20 percent of people.
• A great album has 10 songs. Two of them make the pop charts, and one is a number-one hit.
• 80 percent of the persuasion happens on 20 percent of your web pages.

This is great information to know but it will not be possible until you find someone to sell to. That's what the next article will be about, so stay tuned.